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Michelin is equipping the recently unveiled Peugeot 308 with tyres from its new Energy Saver range. Michelin has long been involved with Peugeot in developing innovations for the manufacturer’s new models, and the partnership has enabled Michelin to make a significant contribution to the car’s energy balance. With a reduction in rolling resistance of 20% compared to the market average, it reduces the amount of energy needed propel the car along the road and thus delivers superior fuel efficiency.
The tyre manufacturer’s technological solution generates fuel savings of nearly 0.2 litres per 100 kilometres in combined cycle driving, resulting in a reduction in CO2 emissions of nearly 4 grams per kilometre. This represents around a one tonne reduction of CO2 emitted into the atmosphere over the entire life of the vehicle. By comparison, that same amount would take 40 trees, one year to absorb.
Michelin’s goal is not only to make the Peugeot 308 more energy efficient but also to deliver superior grip and safety performance as well as the longest tyre life in the market. The result is a high-tech tyre for the 308 that is part of the new Michelin Energy Saver range, which will be launched onto the general replacement market early in 2008.
The Peugeot 308 1.6 HDi 90 and 110 hp versions sold in Europe which are equipped with 15 or 16-inch wheels, will be fitted with Michelin Energy Saver tyres.
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